We’re out of the global health crisis and people have gotten back to their normal selves and how! It isn’t uncommon to know how people are chasing junk food faster than before. The fast-food industry has seen a sudden surge in demand shortly after the lockdown was lifted.
However, over the past two years, there has been a shift in perspective in people’s food preferences. They are more cautious about what they consume and rather avoid dumping food in their stomach anymore. In such a scenario, where every consumer is more aware and many companies taking advantage of the said game, how would you amp up your business and stand out from the rest?
Here are some tips to help you out
Active Listening
Active listening is not only hearing the consumer’s voice but actually paying heed to their opinions. Most of the audience shifted to healthy eating to improve their health, fill the nutrient gap, boost their immunity, etc. By understanding the reason for their shift is half battle won.
The second part comes wherein you take action and show them the results. Provide the consumers with accurate information about the product – it is better if backed by some research links! Also, create awareness of the product’s sustainability and fairtrade practices.
Marketing Plan
There are different strategies to market the product and many of the competitors use a mix of all of them. Then, how would you go about finding a voice of your own? Begin with the instantly recognisable ones.
Email marketing is easy and yet highly rewarding than any other means. You can connect to hundreds of people personally at the same time. Use email marketing to share health insights, quizzes, testimonials and nutritional information. Find the right contacts using the email finder tool, GetEmail.io. It also comes with a chrome extension to your Linkedin account. So, it gets easier to find the Linkedin emails of the professionals.
Fun fact : GetEmail.io is powered by artificial intelligence and has an extensive database of all professional email addresses. It can find and validate any number of email addresses within just a matter of minutes.
Influencer Marketing
Another technique that is next best to email marketing is influencer marketing. Did you know that an average American spends over 7 hours towards their screen time? It shows that the number of ads and plugins they see every day are innumerable.
Use this to your advantage and collaborate with an influencer to promote your brand. However, choosing the right content creator is the key to success. While making a choice, consider the influencers online presence, their demographic and the audience engagement rate. Another influential factor is to consider if their views and opinions resonate right with your company values.
Final thoughts
Ensuring that your supplement stands out more than the rest is a tough job to get done. But, when you’re working hard with the formula creation and working smart with the marketing strategies then there is no looking back!