Why Popular Apps Use Certain Colors: The Play of Color Psychology

Facebook, LinkedIn, Hotstar, Twitter: All of these Apps use the colour blue. Have you ever wondered why the majority of the app’s icon colour is blue? Is it just a coincidence?

Here are some answers to your questions-

App
Source: Appicon maker

Color Psychology

Colours can exorbitantly affect moods, feelings, and emotions. Colour is an effective communication tool used to signal action, impact mood, and even impact physiological reactions. Some colours have been connected with the rise in blood pressure, rise in metabolism, and eyestrain. So how exactly do colours work? How do they impact mood and behaviour?

color psychology
Source: Creative alys

Nowadays, Millennials have limited attention spans. We are often powering through websites and consuming information at a million miles an hour. The only way to grab Millennials’ attention is to stand out from everything competing for their attention. That is where colour comes in. Every Color has meanings that can have an impact on why we prefer specific colours over others. The same colour can also have implications dependent on our upbringing, gender, location, values, and a variety of other elements.

Importance Of Icon Color

Importance Of Icon Color
Source: Fabrik brand

According to a study, people subconsciously judge another person or situation within 90% seconds of initial viewing. Between 62% to 90% of the assessment is based mainly on the person’s colour.

Further research shows that by the effective use of colour throughout marketing, packaging, and logo design, the brand name can be increased by 80%. While other marketing elements, including focusing on the advertisement and compelling product copy, are essential to a brand’s voice, its core uniqueness and worth remembering could lie within its carefully selected colour option.

Color Blue

The color blue
Source: Better help

“Blue” is the best choice when it comes to reliability and trust. Facebook, Twitter, LinkedIn, and Skype are apps where people must share their private information with the application. As their apps icon is blue, users have more trust and reliability in them; therefore, they can share their personal information.

The colour blue is the most associated with correspondence– it’s fluid and calm and evokes a protected inclination that each individual should cherish. Twitter is a post and video sharing microblogging and social networking site. Twitter chose Blue because it is dependable, just like you can rely on Twitter to provide you with real-time updates on trending topics and current events

Red Code

McDonald
Source: Wikimedia

McDonald’s app icon is a combination of red and yellow. The colour red is stimulating and is related to being active. It also raises the heart rate, which helps to jumpstart your appetite. That’s the reason why most of the food-related apps have their logo in red. The colour yellow resembles positive vibes and is the most visible colour in sunlight, so that is the reason why a McDonald’s logo is so easy to spot on a busy road or your mobile screen between all the blue icon apps.

Yellow Speaks

snapchat
Source: PNGegg

Snapchat’s colour is so boldly adopted; an app that allows users to share pictures and messages is usually only available for a short time before they disappear. Yellow’s cheerfulness comforts potential users, and the brilliant yellow shines out on a mobile screen against blue and red icons.

Yellow is prone to have psychological associations with playfulness, joy — all values which Snapchat is inclined into in terms of brand personality. Snapchat chooses “Yellow” for the mobile app icon, and it wants to bring a youthful image to the front.

Like orange, yellow is slowly rising as a favoured icon colour. Though different tones of yellow aren’t particularly appealing, a bright and cheerful yellow might evoke feelings of warmth and optimism in potential customers.

Conclusion

Colour preferences, from the clothes you wear to the car you drive, can sometimes help others perceive us. Other elements such as age and gender can also impact the colour choices we make.  

Colour psychology indicates that various shades can have a wide variety of effects, from boosting our moods to causing anxiety. Rebranding and changing an icon colour is not uncommon. Or perhaps that’s precisely the point. Picking a colour for an app icon is one of the most vital branding decisions a company can make when creating and launching a new product. Every App is different, and the icon needs to communicate individuality to avoid getting lost on the mobile screen.

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