5 Strange Ideas That Turned Into Successful Business

This article is about the phenomenally out-of-the-box and strange ideas which lead to a successful start-up. Some of them are of India, and some are from abroad. So, let us go through these inspiring ideas one by one.

“No matter what people tell you, words and ideas can change the world”, by Robin Williams

The Something Store – Joy of surprise

Its peculiar name itself describes the main idea behind this startup.  Founders of “Something Store” thought of the concept, that if everything can be sold on the internet, then why not we could sell “something”. Most of you would have laughed on the silliness of this idea. But this became successful soon after its launching.

This bizarre concept involves a surprise box. Customers have to pay $10, and in return they receive something. Free shipping and brand-new things worth at least $10 attracted many customers. Box can contain any piece of art, rare book, party game, handmade necklace, reverse clock, box of gourmet chocolates, video game, portable table tennis set, pashmina scarf, set of kitchen knives, pair of handmade earrings, garden tool, kitchen appliance, unique home decor item, electronic equipment, fine crafting tool or an office supply item etc. It is restricted to the United States only.

the something store joy of surprise
Via – ytimg.com

Prize Candle

Everyone loves to receive the candles as a gift. But founders of Prize Candles did something unique. They deliver candles but with a twist that each candle contains a ring. This ring can be accessed only by the customer after burning the candle. Moreover, a candle has a prize code. If the customer has a winning code, then he will be guaranteed with a ring worth $5,000.

This twist attracted many customers to this startup. People started buying candles both to gift someone and for personal purchases.

prize candle
Via – i0.wp.com

Read also: Did You Know That The First Matchstick Was Sold In 1824?

Let’s Barter India: Be Smarter, Let’s Barter

Let’s Barter India is based on the age-old system of exchanging goods without the involvement of currencies. The idea of the trade was re-established by Sahil Dhingra and Pooja Bhayana.  The idea suggests that if you have something that is unwanted, you can exchange it in place of something that’s rather useful for you. They bring together many sellers and buyer through their extraordinary notion.


Nakul Kumar and Mandeep Manocha are masterminds behind the idea of ReGlobe. Who can thought that a waste electronic device could get us some money? Yes, you read it right!! A mobile handset which is now waste for you can fetch you a good sum. All you need to do is to answer some questions such as the model number, date of purchase, defects, the physical condition of the electronic device etc. By this, they will analyse the worth of the gadget and take that device right from your doorstep. Isn’t that great?!

This is an e-commerce site, where they buy then sell the device to the local professional buyers who revamp the device and sell the same in the second-hand market. Their network has expanded to more than 30 cities as of now.

Via – vccircle.com


This one is for tea lovers. The name Chaayos or you can say “Chai Adda” is a startup by Nitin Saluja and Raghav Verma. The idea was to do experimentation with the tea flavours. They have offered more than 25 varieties of tea, customised in 12,000 flavours. They have their outlets in Delhi, Gurgaon, Noida, Mumbai. You can also place an order through their app and can prepare tea by your own with their packaged “Chai Patti”. That’s cool! This innovative idea has given them tremendous success in their start-up. Their business is growing month on month with an increase in their revenue.

Daring ideas are like chessmen moved forward. They may be beaten, but they may start a winning game.

Read also: Bankrupt Twice, This Start-Up Now Serves 100 Customers Per Day!


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