It is often noticed that many of the restaurants’ logos are in red and yellow colors. Furthermore, it is said that the restaurants generally use these colors to attract customers as red and yellow cause hunger pangs. Whether the combination of red and yellow makes you hungry is an intriguing question.
The warm and cool color concept
A color is categorized as a warm color or a cool color based on its wavelength. The colors having short wavelengths are called cool colors and the colors with a longer wavelength are called warm colors. Hence, red is the utmost warm color.
The Color Psychology
Facts say that colors have incredible impacts on our moods. As a result, certain colors can trigger our emotions and boost our energy. The color red is often regarded as a warm color that makes people feel comfortable and at home. Red color increases the heart rate causes excitement and is stimulating. The color yellow conveys warmth and fresh energy.
Color Red Attracts Attention
This warm color is extremely bright in the eye and is very intense. It is therefore very usually found on romantic cards and street signs so as to attract people very quickly.
Use of Red and Yellow in the Food Industry
According to a study report in the Journal of Management Decision, 60% -90% of people make snap decisions only based on the colors they see.
Nachos, French fries, mustard sauce, pizza base. Likewise, cheese and buns are yellows, and ketchup and sauces are reds. So, it is said that food companies started using these colors based on the good experiences that large companies like KFC and McDonald’s had.
Above all, the colors red and yellow when combined cause excitement and are believed to induce our metabolism and make us hungry easier and faster. Some surveys found that people picked up chips and biscuit packets with red and yellow colors more than the others.
No doubt the food companies indiscriminately use these colors to trap us, but do you want to spend money always on seeing a restaurant with a red and yellow combination logo? Well, the color psychology may be just one factor. Moreover, our behavior may be linked to the experiences undergone by some successful brands like KFC, Subway, McDonald’s, Burger King, and Pizza Hut.
Probably this is one of the reasons why you want to stop and grab a Mc Burger every time you see McDonald’s.